Selling Your Home in Massachusetts

If you are selling your home in Massachusetts, you will be surprised to hear that there may be a bidding war on your property. Inventory is limited in certain areas, specifically in the North Shore: Salem, Danvers, Beverly, Peabody, etc. and sellers have it pretty good right now!

However, in order to sell your home, you must have a good list agent. Here are a few tips if you are selling your home:

-Price! This is key! If your home is priced to high it won’t sell. Know what the kicker is? Every time you put your home on the market, every agent can see that it did not sell previously. This is a killer. Why? Because they will think something is wrong with your home. And, they won’t want to waste their time. They would much rather sell another home to their own buyer because it is more of a safe bet.

-Your agent should hire a professional photographer to market your property correctly. There are so many beautiful properties that NEVER sell because no one ever steps foot inside them. Your agent, if they are good, will drive traffic into your home. How? With pictures. 9 out of every 10 buyers view photos of homes online FIRST, before stepping foot into a home. Those pics better look good!!

-Your agent should understand the value of social media and should market your property the way it should be marketed, online. Your reach will be much greater.

-Stage or redesign. If you have been living in your home for a while, chances are its pretty cluttered. Its well worth it to have a stager come in for a consult, etc. Professionally staged homes sell over 50% faster and on average for 6-10% more.

For more information, or to pick my brain, please call 617-838-0042 or email me at

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