Selling Your Home

Realtor.com has pulled together a 7-step process to selling your home.

However, the most important steps in selling your home are marketing, staging and asking price.

Let’s talk about marketing. If your agent does not market your property correctly, buyers won’t know what unique benefits your home has to offer. Social media is a MUST these days- make sure they are up-to-date on social media strategies and marketing. Oh, and one more thing, MAKE SURE YOUR AGENT TAKES PROFESSIONAL PHOTOGRAPHY! It drives me nuts when agents make a huge commission off a property and they can’t spend $300 bucks for professional photography. Their listings sit for days because they don’t drive buyers into your door.  9 out of every 10 buyers view photos of homes online FIRST, before stepping foot into a home. What does this mean? It means your home MUST look amazing through photography so you get the foot traffic you need to sell!  Make sure you give a good first impression as you only have ONE chance to go on market! Make it count.

Another crucial step in the selling process is staging. Staging also goes beyond placing  furniture in a certain way- its about painting, lighting and overall impression. If you are lucky enough to have an agent who is also a stager, put them to work. They want to sell your home as much as you do and they should give you pointers on what will sell.

Last but not least is asking price. Make sure your agent does their due diligence and pulls comps. An asking price that is too high can be detrimental to you selling your home. The biggest problem with an asking price that  is too high is that your property will sit on market and buyers will think something ‘is wrong’ with the home. On the flip side, if your asking price is too low – well, you’ve sold out and you’ve missed out on some money. The price has to be just right. Make sure it is. This is where you must have confidence in your agent.

In a nutshell, you must have a perfect trifecta of marketing, staging and asking price if you want to sell your home and sell it quickly. If you don’t have all 3 you are dead in the water. If your price is too high, forget it. Your house will stay on the market with no action. If your marketing isn’t effective, no one will know about you. And, if your home doesn’t look as good as it could, buyers will most likely offer less money.

Check out this guide to selling your home:

http://www.realtor.com/advice/7-step-guide-selling-house/

Buying a House at Auction – On-line

Yes, that correct. You can seriously buy a house on-line, at auction – much like Ebay! This is how it works- just bid and if you are the highest bidder you win!!

Here is what they don’t tell you upfront – there are fees you will pay  to the negotiating company outside of your purchase price. The auction house hires a negotiating company that you as a buyer will work with at the beginning of the process.

Here is my story. I have had a 3-family home under agreement for the past 3-4 months through an online auction house called homesearch.com I still have not closed as there is a title issue and I have been waiting. In this case, I am paying a 5% buyers premium to the negotiating company! So, if my purchase price is 363,000, I am paying an extra 18,150 on top of my 363,000. But, truth be told, i’m fine with paying the premium! That’s because I know the market and know that the purchase price is way more than justified. But, be SURE to run title before you commit to any contract!

So, what is a girl to do? Wait. That’s right, I will wait. That’s because I am getting a great deal.

And if you can, work with an agent in your area to find these deals, no matter how long you need to wait! They can be very lucrative.

 

Selling Your Home in Massachusetts

If you are selling your home in Massachusetts, you will be surprised to hear that there may be a bidding war on your property. Inventory is limited in certain areas, specifically in the North Shore: Salem, Danvers, Beverly, Peabody, etc. and sellers have it pretty good right now!

However, in order to sell your home, you must have a good list agent. Here are a few tips if you are selling your home:

-Price! This is key! If your home is priced to high it won’t sell. Know what the kicker is? Every time you put your home on the market, every agent can see that it did not sell previously. This is a killer. Why? Because they will think something is wrong with your home. And, they won’t want to waste their time. They would much rather sell another home to their own buyer because it is more of a safe bet.

-Your agent should hire a professional photographer to market your property correctly. There are so many beautiful properties that NEVER sell because no one ever steps foot inside them. Your agent, if they are good, will drive traffic into your home. How? With pictures. 9 out of every 10 buyers view photos of homes online FIRST, before stepping foot into a home. Those pics better look good!!

-Your agent should understand the value of social media and should market your property the way it should be marketed, online. Your reach will be much greater.

-Stage or redesign. If you have been living in your home for a while, chances are its pretty cluttered. Its well worth it to have a stager come in for a consult, etc. Professionally staged homes sell over 50% faster and on average for 6-10% more.

For more information, or to pick my brain, please call 617-838-0042 or email me at cvbeckerrealty@gmail.com.

Why Staging a House is Different than Plain Old Decorating

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When it comes to selling a house, you want to stage or redesign your home. Staging a home is very much about furniture placement, traffic flow, focal points, room usage and deterring from the not-so-great features of a home while accentuating the positive.

The purpose of staging is for the buyer to visualize them self living in the home, while understanding the use of every room as they tour the home.

Sometimes buyers have trouble understanding the function of a certain room, or sometimes cant visualize their own furniture placement. This is where a good stager can help. A good stager will help the buyer to understand their own furniture placement and that weird nook that has no use? The stager will find a reason for its existence.

Take a look at this great article written by the Home Staging Resource:

http://www.homestagingresource.com/defined.asp

Also if you are selling your home, check out these tips:

http://www.homestagingresource.com/sellers_tips.asp

Short Sales

Short sales are quickly becoming a thing of the past.

Our company President, Mike Becker of Atlantic Coast Homes, has been working short sales before they were termed ‘short sales’. Our company does specialize in them as well as conventional sales and foreclosures. However, the short sale market is drying up, for now…

Most real estate companies do not typically have these listings unless they have been in the short sale game for some time or they use an outside third party to negotiate them.  The third party negotiators typically charge either the buyer or the seller.  This fee along with reduced personal attention further reduces the likeliness of the short sale being approved. This is because not many agents know the short sale process or even care to complete a short sale. Shorts are a ton of work for agents and sometimes these sales are not very lucrative for the agent. Thankfully for our short sale clients, we know what we are doing and have an amazing track record.

Check out additional reading here on our company page, for further information regarding short sales: http://shortsalesinma.com/whatisashortsale

Give me a call, we may just have that short sale you are looking for.

Massachusetts Real Estate Agent, Stager, Investor.

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Charrissa’s passion for real-estate keeps her up at night – in a good way. Whether it be working with clients to buy or sell, invest, stage, rehab, or property manage, Charrissa does it all and enjoys every minute of it. She loves working with clients to find them a property that fits their strategic goals: their forever home, first-time home, investment opportunity or holding or flipping.

Feel free to contact her at 617-838-0042.